Target Audience

The target audiences for the portfolio showcase website are current NWTC students and faculty, alumni, and anyone else in the Green Bay area or beyond interested in attending the portfolio showcase event. Given the wide range of the combined audience, the design was kept as simple as possible while also being visually appealing.

Message

The website is trying to convey a message of pride. The images on the website were chosen because they convey this feeling.

Goal

The goal of the website is to convince the website visitors to attend the event. To meet this goal, the cards on the home page and their pictures were made prominent to show what programs are going to be at the event and what a showcase for each program might look like. More images are shown on the programs pages as a gallery. The images on the home page and program page will hopefully amaze the visitor and cause them to look around the site to learn more about the programs and possibly consider attending the event.

Call to Action

The call to action of the website is similar to the goal of the website. The website is asking the visitors to consider attending the portfolio showcase event. The design choices made to meet the goal also apply to the call to action.

Design Summary

The website is laid out simply for easy navigation. The colors on the site were chosen to give it a mature look. The header font was chosen to make the header stand out. The body font was chosen to give the page a playful look.